Competing at an Olympic scale
We hosted Hologic’s annual sales kick-off event in October. Typically we share product launches and updates there, but this time, we decided to focus on ramping up the energy and engagement, and set the stage well for 2020. We were about to launch a new revolution of our stellar platform to further differentiate from our competitors and were keen to generate excitement as well as ensure strong product knowledge.
365体育官网We managed the event with two tracks – the first one team-based, the second individual. Since our meeting took place in Athens, Greece, we decided to go with an Olympics games theme for the teams! Several regional sales teams from Europe and Canada competed against each other.
The team competition was built around live case scenarios in product strategy, encouraging participants to reflect on opportunities. Each country team received a country relevant scenario and a list with 9 questions, with one hour to prepare. After that, we played a kahoot to assess how well they prepared.
There was a lot of discussion around the live cases in different teams – not only was this format engaging, but also thought-provoking, and Kahoot! took it even further with the competitive element. Not only do you need to know the answer, but be quick! It was a tough competition, and, of course, as always in Olympics, winners were awarded with medals.
Instruct and demystify through games
After the team activity we hosted another game where participants competed individually with a “Mythbusters” theme. The goal was to dispel myths around our competitors, as well as tease the teams about new product updates. Warmed up by now, participants were ready to dive into a new kahoot right away.
After each question, we added an explanatory slide to reinforce the content and main messages from each question, as well as explain some gray areas.