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Product training Olympics: global medical technology company makes their sales kick-off a success with Kahoot!

Borg Vanden Berghe from Hologic, a global medical technology company, shares how they used Kahoot! to engage, educate, and demystify competitor intel in their recent sales kick-off meeting.

February 25, 2020

Fast Facts Hologic case study

In my role at Hologic, I’m in charge of defining the Sales Learning and Development strategy and implementation to enable the most competitive commercial teams. I came across Kahoot! a year and a half ago when I was looking for new ways to make our training more interactive.

Since then, it became our go-to tool for small sessions and large, international events alike, giving our trainers a way to make their educational sessions stand out and get everyone focused on the most relevant information.

One of the main reasons why Kahoot! became a perfect match for us is the competition. We train commercial teams, who are mostly very competitive people, and Kahoot! does keep them on their toes! Recently, we used it in our annual sales kick-off – and the competition allowed us to deliver long-lasting engagement and impact!

The Olympic kahoot games were a refreshing and very engaging approach. It was greatly appreciated by the attendants and stood out from the other activities and presentations.

Competing at an Olympic scale

We hosted Hologic’s annual sales kick-off event in October. Typically we share product launches and updates there, but this time, we decided to focus on ramping up the energy and engagement, and set the stage well for 2020. We were about to launch a new revolution of our stellar platform to further differentiate from our competitors and were keen to generate excitement as well as ensure strong product knowledge.

365体育官网We managed the event with two tracks – the first one team-based, the second individual. Since our meeting took place in Athens, Greece, we decided to go with an Olympics games theme for the teams! Several regional sales teams from Europe and Canada competed against each other.

The team competition was built around live case scenarios in product strategy, encouraging participants to reflect on opportunities. Each country team received a country relevant scenario and a list with 9 questions, with one hour to prepare. After that, we played a kahoot to assess how well they prepared.

There was a lot of discussion around the live cases in different teams – not only was this format engaging, but also thought-provoking, and Kahoot! took it even further with the competitive element. Not only do you need to know the answer, but be quick! It was a tough competition, and, of course, as always in Olympics, winners were awarded with medals.

Instruct and demystify through games

After the team activity we hosted another game where participants competed individually with a “Mythbusters” theme. The goal was to dispel myths around our competitors, as well as tease the teams about new product updates. Warmed up by now, participants were ready to dive into a new kahoot right away.
After each question, we added an explanatory slide to reinforce the content and main messages from each question, as well as explain some gray areas.

Kahoot! creates interest and engagement that lasts beyond the actual training session. After playing Kahoot!, several of my sales reps followed up with their managers to discuss certain topics.

Engagement that lasts

As a trainer, I appreciate that Kahoot! allows us to track how every participant is doing and identify questions that were the most difficult. But, what’s even more important, it creates interest and engagement that lasts365体育官网 beyond the actual session. We learned from several of our sales reps that after the kahoot games, they wanted to follow up with their sales managers to discuss certain topics in their country meetings. For example, some of them took the critical case they were looking into as a team and discussed further steps.

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